They sent this out in an email, it starts at a random time today:
Each week leading up to Easter, 3,000 Baker’s Club members will win 12 frosting creations™ flavor packets in our Easter Egg Hunt Giveaway! Want to be a lucky winner? Here’s how: Follow Duncan Hines on Facebook and look for bi-weekly “The hunt is on” announcements starting this Friday. Search our Easter recipes until you spot an Easter egg icon in the recipe image. Click on the Easter egg icon to claim your frosting creations™ packets… but hurry! There are a limited number of packets per promotion.

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