Entry: There are two (2) methods of entry. There is a limit of three (3) entries per person as specified below. These three (3) entries can be achieved via a combination of the two methods of entry.

To Enter Via Text Messaging: Visit www.gamestop.com/maddenNFL11 each week of the Sweepstakes Period to obtain the applicable keyword and code for text message entry for the Sweepstakes for that week. After your entry is received, a text message will be sent to entrant’s mobile phone and entrant will receive one (1) entry into Sweepstakes. There is a limit of one (1) entry per Week via this entry method for a total of three (3) entries in the Sweepstakes.

To Enter Via Email: Send an email to sweepsentry@gamestop.com, that includes your full name, phone number and email address and receive one (1) entry into Sweepstakes. Only fully completed emails are eligible. There is a limit of three (3) entries via this entry method.
Prize: The one (1) Winner (hereinafter defined) will receive: (a) a trip for the Winner and one (1) guest of Winner (“Guest”) to New Orleans, LA to attend GameStop/EA’s Madden Gras Event (“Event”), currently scheduled to take place on or about August 8 through August 10, 2010, but subject to change in Sponsor’s sole discretion. The trip will include: (i) round trip coach class air transportation for Winner and Guest which shall originate from an airport of Sponsor’s choice near Winner’s primary residence to New Orleans, LA. Sponsor reserves the right to substitute ground transportation if the Winner resides within 100 miles of New Orleans, LA; (ii) round trip ground transportation for Winner and Guest, to be taken together, between airport and hotel in New Orleans, LA; and (iii) two (2) nights hotel accommodations in New Orleans, LA for Winner and Guest which will be one (1) room based on double occupancy (meals, telephone calls, tips, gratuities, and other incidentals and costs are not included),collectively (the “Prize” or “Prizes”). The approximate retail value (“ARV”) of the Prize is $2,000.

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